Dunder Mifflin

• concept work

• brand identity

• logo design

Goal: Rebranding a fictional paper sales company featured in “The Office” named Dunder Mifflin. Scenario: The company is growing and needing to rebrand to compete with big brand names like Staples and Office Depot.

Design Process: I started by researching Dunder Mifflin’s competitors. The Staples and Office Depot are both established leading brands in the industry and to stand out from them Dunder Mifflin needs to position itself as a fresh and modern brand that targets to the professionals in the office. The brand colors and branded assets are a design solution from the research.