Fortnum & Mason

• concept work

• packaging design

• illustration

I picked Fortnum & Mason for a fun packaging revamp because I love when a brand can hit a range of minimal to complex design but still keeps its own identity.

Goal: I want to create a less lux but more minimal packaging design to hit a younger generation market.

Design Process: I start with some fun illustrations and color palette that goes with the tea flavor so right away you get a feeling of what flavor it is without reading the label. Then I use the illustration and turn it into a repeatable pattern that ended up wrapping around to the whole package.